Throughout the year lots of new stuff pops up, new social media sites, new places for authors to promote and if youre anything like me its often hard to resist these shiny new opportunities. Shiny objects, a new the paradox of choice for the modern reader, is more than a critique of capitalismits also an exploration into how we can live happier. Once they get there and see what the object is, they immediately. David a labonte what will stop your customers dead in their tracks to take notice of your product. Stop listening to gurus who dont even practice what they preach. Now when i delete the emails ill think of them as shiny objects knowing that they dont pass your three question test. In shiny objects, a cross between in praise of slowness and the tippi. In the last sections of shiny objects, he covers 25 tweaks to financial tranquility, some suggestion for behavioral training for consumers, and the. Yes, i have a few shiny objects that you can purchase to begin kicking off your new shiny object lemonade business in style. Unfortunately, all the technology that glitters is not gold, and its painfully easy to fall for the lure of shiny objects. Content creation is an ongoing task when maintaining and marketing an online business. Roberts takes us on a tour of americas obsession with consumerismpointing out its symptoms, diagnosing specific problems, and offering a series of groundbreaking solutions roberts gives practical advice for how to correct the materialistic trends in.
Michael purcell, senior vice president, product development, global cash card shiny objects marketing is a very simple and easytounderstand approach to attracting customers. Even worsethe ground is littered with fruit that needs to be harvested before it rots. This is not only distracting and silly, but its also very harmful to your brand. Simple, easy marketing to be the shiny object that everyone wants. The shiny objects that we come across are only worthwhile in terms of whether and how they enable us to reach those business goals. Only in the second half of the book do i dive into how to do marketing correctly how marketing is easy. Shiny objects by james roberts examines why do we spend money on happiness we cant afford. I look for clarity, messaging, user experience, authority, images, headlines, sowhat factor, and for your competitive advantages. Williams professor of marketing in the hankamer school of business at baylor university in waco, texas. Todays video shows you how to beat shiny object syndrome by implementing 9 practical steps you can take immediately. Home articles an eleven step program to cure shiny object syndrome.
An experienced senior executive in marketing and advertising, dave has worked both the client and advertising sides of the business for over 25 years. I hope i did shed some light on the question at hand. Something as simple as a reflection in your peripheral vision may easily distract your attention. Roberts takes us on comprehensive tour through human greed, with particular attention to the american consumer culture. Blakelys characters have set out to prove or debunk once and for all the myths associated with those sexy, passionate scenes set in romance novels. Labonte explains exactly what makes a shiny objectit grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. From the beautiful collection of sterling silver jewelry to the hand made glass pendants and earrings, youre sure to find that perfect keepsake to treasure for yourself or to present as a special gift. He is somewhat of an anomaly among marketing scholars, in that his research is largely focused on the dark side of consumerism and marketing. Sex and other shiny objects was a fun and sexy friends to lovers story that will have you laughing out loud and swooning at the same time.
She sold her mortgage company, real estate company and appraisal firm a serial entrepreneur and realized the need for online training for loan originators, managers and mortgage company owners. Recently i started exploring ways to repurpose my written content in order to get it in front of as many people as possible. Roberts, author of shiny objects, on tour november 2011. Executives are messing up the basics while being distracted by shiny objects like big data and ai. Im small business stacey on a mission to save small business one marketing plan at a time.
Its been one of those bright shiny objects that keeps catching my attention. Entrepreneurs, shiny objects, and the internet money club. Roberts is professor of marketing and entrepreneurship at baylor university in waco, texas, where he has been a faculty member since 1991. What are your strengths, weaknesses, opportunities, and threats in your marketing copy. Dave is the author of shiny objects marketing, published by wiley and sons.
Shiny objects marketing has given us a dramatic new insight into what our. Why we spend money we dont have in search of happiness we cant. While bright shiny objects can be fun, they are also distracting. Shiny objects is a superb explanation of how, why, and when americans became obsessed with consumption. There are those that will shelve jim roberts new book shiny objects next to levitt and dubners freakonomics or malcolm gladwells tipping point, and they wouldnt be wrong roberts is also contributing to a growing number of books being published these days that are looking around at the state of things in america and asking what the heck is going on here. Stop chasing shiny objects with your marketing youtube.
Discover delightful childrens books with prime book box, a subscription that. Marlene was working at peak efficiency when opening up her email became the shiny object to her day. I really wanted to be productive this weekend, but my kid getting sick became my shiny object. More seriously, these bright shiny objects will interrupt you and your business in many ways. Learn how to evaluate each shiny object so you stay on track and reach your goals. Karen deis karen deis was in the mortgage business for 28 years. Before launching into a new online marketing tactic, figure out if its the right strategy for you.
The book stressed the need to focus on marketing, and that led me to the. Well, maybe not perfect, but practice will make it better. On the next page after you make your purchase, you will be presented with a dozen of my bestselling courses in the list building, product creation, and email marketing niches. The value is in what the shiny new thing enables, not the shiny new thing itself.
Why we spend money we dont have in search of happiness we cant buy. How to not become the latest shiny object on the shelf. Shiny object syndrome objectivius shinium syndromus is defined as the attraction to objects that exhibit a glassy, polished, gleaming or otherwise shiny appearance. Youll soon discover why shiny objects is a favorite destination of locals and visitors alike. The marketing accelerator drew dinkelacker strategy. Shiny objects could be a high school or college text, a book club choice, a sunday school lesson or just a spirituallytinged personal challenge for the overly materialistic. This book is both entertaining and thoughtprovoking as it forces the reader to confront his or her own views and values. Im gonna show you an amazing product that helps you go beyond these challenges bright shiny revenge. Shiny object syndrome is a struggle that is here to stay in the year 2017. Shiny objects are full service brand consultants we solve problems. David a labonte shiny objects marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object. If one of these objects catches your attention, determine if its a fit with your current business plan and then. Labonte explains exactly what makes a shiny objecta it grabs attention, drives curiosity, demands to be touched, and ultimately demands to be bought. Check it out and let me know what you think in the comments.
More importantly, i believe i showed you how it pertains to the internet marketing world and how it can stop you from succeeding. Shiny objects marketing teaches how to generate an irresistible attraction how to get customers to reach out, grab your product and not let go. Too much of a good thing his second book follows closely on the heels of his highly successful first book, shiny objects harper collins, he is currently the ben h. We are stretching for tree tops while the lowhanging fruit goes unpicked. One of the reasons why digital marketers are so prone to shiny object.
Shiny objects and millions of other books are available for amazon kindle. This isnt so much a book marketing action item as it is a nonaction. Shiny objects may be business objectives, marketing strategies, clients or even other business ventures. Shiny objects marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object. For entrepreneurs, shining objects are not the literal shiny objects, but they are their changing goals, new business ventures, clients and strategies, etc. Shiny objects should be a must read for anyone caught up in the neverending treadmill of overconsumption. In shiny objects marketing, labonte shows you how to turn your products and services into your customers irresistible shiny objects. Shiny objects goodreads share book recommendations. And then there are the marketers and advertisers who have helped to swindle. Read unlimited books and audiobooks on the web, ipad, iphone and android. An eleven step program to cure shiny object syndrome nten.
Sex and other shiny objects boyfriend material book 2. It is always nice to keep abreast with the latest developments in your industry and keeping your business updated. I have a whole room full of toys that the girls used to play with when they were shiny objects. Too many times, brands chase shiny objects in their marketing plans rather than applying a real strategy. What is shiny object syndrome and how it poisons our attitude nowadays. The book begins with a takedown of all the bs that is out there in the marketing space all the shiny objects that people get distracted with. Roberts, professor of marketing at baylor, has studied consumerism in america and has revealed some of the secrets of marketers in his recent book shiny objects. You cant lead what you dont understand seven questions you must answer to stop wasting marketing money on fads, trends, and shiny objects this book pierces through the cloud of marketing confusion to help you make wise steps to achieve your goals.
Stop making excuses that you dont know how to do marketing, or dont have time to do marketing. For entrepreneurs, rather than literal shiny objects. How cmos can avoid the bright shiny object syndrome inc. His experience includes health care, retail, packaged goods, hospitality and high tech. How do you get them to reach out and touch your product, grab it. You are now the shiny object that everyone is talking about in a good way.
Packed with information yet written in an entertaining style, the message of this book is both simple and compelling. Products may look great during a demo, have charming salespeople or lots of buzz, and the price may sound too good to pass up. Comedian bill hicks thought anyone involved in marketing should just kill themselves. Last year, a marketing friend was asked, whats your snapchat strategy. In shiny objects, a cross between in praise of slowness and the tipping point, consumer behavior expert professor james a. While the recent economic downturn has sobered many consumers, the lessons in dr. Michael purcell, senior vice president, product development. The thing with shiny objects is that they lose their shine and likely need to be dusted off at some point. Robertss inquiry provides ample psychological and historical insights, but the books most valuable and unique feature is the quizzes included.
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